The core of our service offering for established small and medium enterprises (SMEs) is outsourced marketing management or Virtual CMO services.
Outside the Virtual CMO services, we specialise in the development, implementation and ongoing support of marketing projects and integrated marketing campaigns.
What is a Virtual CMO?
Virtual CMO (or Marketing Director) is an outsourced marketing resource, that acts as an extension and in the interest of your business.
Unlike traditional marketing consultants, Virtual CMO services extend beyond marketing strategy and planning. Virtual CMO is a central point of contact for all marketing activities and hands-on in steering marketing efforts in a consistent, coherent and timely manner with the focus on delivering commercial outcomes.
Virtual CMO can replace or complement your existing marketing manager or a team. This means you get higher-level expertise without extra overhead costs.
Outsourced Marketing Project Management
Almost any marketing initiative or project will mix of branding, content, digital marketing, PR, social media or collaborations. Whilst you might have marketing specialists handling each aspect of your campaign, there is no one single point of contact and accountability for the successful delivery of a project or campaign.
This is where Marketing Outsourced can step in to help.
With the diverse marketing expertise across nearly every aspect of marketing and years of experience of project and campaign management, Marketing Outsourced is well-placed to provide a fully integrated one-stop marketing management service. No longer there is a need to manage multiple agencies, contractors or freelancers. No more ad-hoc marketing.
Example of services we can provide include:
– Virtual CMO or outsourced marketing management
– marketing strategy and planning
– digital marketing strategy and management
– integrated marketing campaigns
– competitor and industry research
– social media strategy and management
– website development and management
– event management (seminars, workshops, exhibitions and corporate events)